What’s with the crazy price increases the last few days?

[dap-addict]

2 cents.

Today I released GL660 at 7tkt. Lets suppose, with this price, the scene will maybe generate a decent profit.
Now, just for a second, lets suppose I release the same scene at 3.5tkt, what is the consequential deduction?
To reach the same decent profit, the scene needs to make double sales.

Now the question, if I cut the price in tkt in half, will I be able to make double sales?
Gentlemen, I can even try to do this for some scene, if the profit will be even 15% lover, I am happy to keep cutting the price in half.

Giorgio, only question OP wanted answered is: Why on April 12th all your GIO scenes all over a sudden cost 33% more?
Why Julia Maze DAPdestination was 10,54tkt if 7tkt is enough?
Today prices were right and fair, but what was yesterday?

[avanfurwet]

Some of it is also quite greedy in and of itself. One example being the Daniel Dent videoes released here fairly regularly... they cost 4.95 TKT which amounts to around the same in Euros for me. So 6 movies would cost around 30€ which is also the main sites subscription price(closer to 33€ but still). I just went there and signed up so now I am downloading my 30th... 30TH!! scene for the price of six here, and I am not done combing the site for the ones I've missed since last being a member x) I just saved myself 150€ boiz up until my last scene it will be more along the lines of 300€ I bet. Just ridiculous.

But that is just standard for everyone who signs up to any subscription website granting you access to a back catalogue. Pornbox also provides subscribers with free access to some older scenes.

As Giorgio explained in his post, some website subscribers will swallow up the whole back catalogue just because they can. But many subscribers only cherry-pick the few scenes they want.

After the first month on subscription, most customers have taken what they want from the back catalogue. Now their focus shifts to the release schedule of (hopefully) new content. Do they release many new scenes? Is their website updated regularly? Do they recycle old content?

The calculation for subscribers is whether they want to continue paying $20 or $30 per month to continue to support the website producer making new content.

The subscriber might enjoy most of the new content and download many scenes per month, in which case their subscription may represent good value for them. That's why Magizi can boast about enjoying scenes from that other site for 17c each.

But the subscriber may only want a couple or a few of the new scenes per month and those scenes have cost them $20 or $30. The subscription business model depends on customer inertia to keep on paying the recurring fees every month.

That's where the comparison with Pornbox looks more favourable for Pornbox, where you may pay a higher price per scene, but you only buy the scenes you want and don't have to keep on subscribing at a fixed price to get any new content.

[dap-addict]

Hey guys, its not about flat rate vs. ticket system.
OP question is: What’s with the crazy price increases the last few days?
We have a sudden ticket price rise of 30-35% for some studios!
GIO studio had the same price rise for 1 day, now its down again.
What happened? And will it happen for 1 day next week again?

[pastaga]

That's actually the point :
With less studios and less scenes, sales are more focused and prices can be lower.
With a lot of studios it's becoming like MV...
I miss the old Legalporno with just two studios. Or at least it would be cool with like no more than 3-4 releases a day, from selected studios.
Open another website for other content creators. And oly the one who shoot different models with good quality and top sales could get a place on LP.

LP is no more. I agree that Pornbox is a much bigger and less focussed clipstore. But you can customise it to show just the studios you want to follow.

Why do you think that some studios (e.g. Grandi, Gonzo) would sell better on a separate platform, or that the studios would charge lower prices?

I said LP because I would like a comeback to the old days where we had just one GIO and one Gonzo scene every day.
Scenes were great and cheap so each scene had a lot of sales.
Now the choice is bigger and prices are X2 or X3 so customers doesn't have enough to buy everything.
Having 50 tokens /month customers could buy 12 scenes costing 4 TK instead of 5 like now. That would still be 1/10 of the released content but still better than now.
And notice that people are more enticed to buy porn when prices are fair. Otherwise they watch free streaming sites and sometimes tip big money on OF or Livestreams.

[xxx]

Some of it is also quite greedy in and of itself. One example being the Daniel Dent videoes released here fairly regularly... they cost 4.95 TKT which amounts to around the same in Euros for me. So 6 movies would cost around 30€ which is also the main sites subscription price(closer to 33€ but still). I just went there and signed up so now I am downloading my 30th... 30TH!! scene for the price of six here, and I am not done combing the site for the ones I've missed since last being a member x) I just saved myself 150€ boiz up until my last scene it will be more along the lines of 300€ I bet. Just ridiculous.

What is this "Daniel Dent" content? We don't want anyone using us to sell expensive PPV when they have cheap offers on the side.

Haven't you realized that there are "studio" memberships in Pornbox though?

[avanfurwet]

That's actually the point :
With less studios and less scenes, sales are more focused and prices can be lower.
With a lot of studios it's becoming like MV...
I miss the old Legalporno with just two studios. Or at least it would be cool with like no more than 3-4 releases a day, from selected studios.
Open another website for other content creators. And oly the one who shoot different models with good quality and top sales could get a place on LP.

LP is no more. I agree that Pornbox is a much bigger and less focussed clipstore. But you can customise it to show just the studios you want to follow.

Why do you think that some studios (e.g. Grandi, Gonzo) would sell better on a separate platform, or that the studios would charge lower prices?

I said LP because I would like a comeback to the old days where we had just one GIO and one Gonzo scene every day.
Scenes were great and cheap so each scene had a lot of sales.
Now the choice is bigger and prices are X2 or X3 so customers doesn't have enough to buy everything.
Having 50 tokens /month customers could buy 12 scenes costing 4 TK instead of 5 like now. That would still be 1/10 of the released content but still better than now.
And notice that people are more enticed to buy porn when prices are fair. Otherwise they watch free streaming sites and sometimes tip big money on OF or Livestreams.

Thanks for replying.

Good points, especially about the tipping point where people are tempted to stop buying porn and start downloading pirated content, if they believe that prices are too high and that producers are profiteering.

but also ...

We don't know how many copies were sold of each scene in the old LP days for 4 tkts each.
We don't know how many more customers visit Pornbox today.
We don't know how many copies are sold of scenes today at today's prices.

So we don't know whether the old scenes had a lot of sales, or whether the new scenes sell fewer copies.

[xxx]

2 cents.

Today I released GL660 at 7tkt. Lets suppose, with this price, the scene will maybe generate a decent profit.
Now, just for a second, lets suppose I release the same scene at 3.5tkt, what is the consequential deduction?
To reach the same decent profit, the scene needs to make double sales.

Now the question, if I cut the price in tkt in half, will I be able to make double sales?
Gentlemen, I can even try to do this for some scene, if the profit will be even 15% lover, I am happy to keep cutting the price in half.

This is a topic I have been dealing for years, for most of customers porn is an emotional purchase. I have been running websites in the past and my experience tells me 50% of customers, after they bought a membership, are downloading 2-3 scenes only. Most of other 50% download few scenes more. Overall, an average customer, download in average 6-8 scenes with a membership and keep rebilling hoping 1-2 scenes will be as he wish. There are few that download all the catalog available in the website, just occupying bandwidth and without to even watch all the content and than cancel (for came back some months after to download all the updates)

The point is not the price of the scene, the main problem is the production cost. If you think inflation changed your life, well as a production I can tell you inflation on porn skyrocket. There is a base of "good selling models" with a reasonable price and a new wave of new faces with unreasonable price. Yesterday a relatively new model asked me 3 time the price of Veronica Leal for a DAP. I turned her down for now, hoping she will makeup her mind about a reasonable price.

But, this topic is not about asking studios to take a scene which sells for 7 tkt and sell it for half-price.

Nor is it about newbie models asking for crazy money, which you (rightly) will not pay.

Nor is it about subscription website businesses (which have been unable to increase their prices for years) when the question is about scenes which are priced individually on Pornbox.

It's about studios apparently taking scenes which sold for 7 or 8 tkts a couple of days ago ago and suddenly pricing similar latest releases at 10 or 11 tkts.

Customers don't understand why.

No one raised their prices. It is us (Porn Box) who adjusted the conversion from USD to TKT to match better the prices they want. Only content released April 7 and later is affected.

[antiochethereal]

Some of it is also quite greedy in and of itself. One example being the Daniel Dent videoes released here fairly regularly... they cost 4.95 TKT which amounts to around the same in Euros for me. So 6 movies would cost around 30€ which is also the main sites subscription price(closer to 33€ but still). I just went there and signed up so now I am downloading my 30th... 30TH!! scene for the price of six here, and I am not done combing the site for the ones I've missed since last being a member x) I just saved myself 150€ boiz up until my last scene it will be more along the lines of 300€ I bet. Just ridiculous.

What is this "Daniel Dent" content? We don't want anyone using us to sell expensive PPV when they have cheap offers on the side.

Haven't you realized that there are "studio" memberships in Pornbox though?

Your latest release was - "Anal creampie for Leidy de Leon". You can even see the site link directly in the video, which is "miniskirtgirlz".

I was a member of pornbox maybe a year or two back(the one with all the old free videoes from all the different old sites like XfreaX, 21stSextury etc.), but have cancelled the "refills" after content kept, atleast for me, declining. Many models here are now so far from my fetishes that my last purchase was back in mid-late march and the 11th of march before that; whereas I immediately "strike while the iron is hot" when you release the few big assed or big boobed and fairly new models. I understand that you cannot cater to everybody and have to hit a broad audience; and the real beautiful women are probably not on a pornsite in the first place. Many just look like slags though, really low grade :-S I am not trying to be a cunt just for the sake of being a cunt, but that is the way I see it.

[xxx]

Some of it is also quite greedy in and of itself. One example being the Daniel Dent videoes released here fairly regularly... they cost 4.95 TKT which amounts to around the same in Euros for me. So 6 movies would cost around 30€ which is also the main sites subscription price(closer to 33€ but still). I just went there and signed up so now I am downloading my 30th... 30TH!! scene for the price of six here, and I am not done combing the site for the ones I've missed since last being a member x) I just saved myself 150€ boiz up until my last scene it will be more along the lines of 300€ I bet. Just ridiculous.

What is this "Daniel Dent" content? We don't want anyone using us to sell expensive PPV when they have cheap offers on the side.

Haven't you realized that there are "studio" memberships in Pornbox though?

Your latest release was - "Anal creampie for Leidy de Leon". You can even see the site link directly in the video, which is "miniskirtgirlz".

I was a member of pornbox maybe a year or two back(the one with all the old free videoes from all the different old sites like XfreaX, 21stSextury etc.), but have cancelled the "refills" after content kept, atleast for me, declining. Many models here are now so far from my fetishes that my last purchase was back in mid-late march and the 11th of march before that; whereas I immediately "strike while the iron is hot" when you release the few big assed or big boobed and fairly new models. I understand that you cannot cater to everybody and have to hit a broad audience; and the real beautiful women are probably not on a pornsite in the first place. Many just look like slags though, really low grade :-S I am not trying to be a cunt just for the sake of being a cunt, but that is the way I see it.

The guy has a $25 membership in PornBox too. I assume you did not see it (if that is so we definitely have to revise how we present them). It might be missing a few videos but it's cheaper than what you paid elsewhere.

[utopiaa]

Noticed price increase too. Sure makes you think twice before taking risks on some scenes and studios. Sometimes you find great models/studios even though the trailer made you doubt and makes you buy more, sometimes yuur feeling was right and you move on. Higher the price less this happens.

With the old players like Giorgio you know what you get about. Still bought Elena Lux and Lina Arian and Julia Maze scenes, even with the higher prices. But made me think and I skipped couples scenes I would of bought with the old prices from other studios.

[avanfurwet]

No one raised their prices. It is us (Porn Box) who adjusted the conversion from USD to TKT to match better the prices they want. Only content released April 7 and later is affected.

Thank you for posting that explanation. So if understand the current situation, Pornbox say nobody increased their prices but we customers can see the value of our stock of tickets suddenly fall in terms of how many tickets we need to exchange to buy a scene. Even if Pornbox are playing catch-up to make prices more fair, it's an obscure process and all the average customer can see is a sudden price increase in tkts per scene which will make customers unhappy.

If it's a currency translation issue, then IMO it would be better and more transparent to sell everything on the site in a base currency, say USD, and sell credits on the site denominated in USD also.

That way currency translation only takes place once, at point of payment through the customer's bank or credit card company, which is more transparent to the customer and understandable.

Having said all that, I'm still unclear why a one-time currency exchange adjustment would lead to scene "prices" in terms of tickets apparently suddenly increasing by 20+% for e.g. Giorgio Grandi studios, and then apparently suddenly falling back again the next day?

[antiochethereal]

The guy has a $25 membership in PornBox too. I assume you did not see it (if that is so we definitely have to revise how we present them). It might be missing a few videos but it's cheaper than what you paid elsewhere.

Oh, no I did not see it, but I found it just now. Ehm, I have 324 videoes from his sites in my folder :-P you have 24.. I'd say that it is indeed missing a few videoes rofl :-P 25$ for 24 videoes versus 33€ for 324 =P thank you for the back and forth and have a nice day or evening depending on what timezone you are in ^_^

[zigeunerbaron]

Hi everyone,
for me the actual situation is that i am starting to loose my interest in this ones best pornsite i knew. Porn for me is fun. At the moment Analvids isn‘t fun anymore. Not only the prices became unreasonable for me, another point really is that a long time ago i was excited to see the 3-4 updates a day. One of the scenes mostly was really nice and so i bought one or two scenes every week. This i did for now maybe 7 years. Nowadays i feel like analvids isn't fun anymore. Every night there are so many scenes of low quality. The site is literally flooded every day with in my opinion unwatchable content. The few quality scenes totally disapear in this flood of garbage. So it isn’t fun anymore. It produces work to scan all this shit. But now the few nice scenes are moreover extreme expensive.
For me i decided to not reload my tickets in near future. I will use up my tikets and will stay away the next months. Never say never but at the moment i am done.

[dap-addict]

I'm still unclear why a one-time currency exchange adjustment would lead to scene "prices" in terms of tickets apparently suddenly increasing by 20+% for e.g. Giorgio Grandi studios, and then apparently suddenly falling back again the next day?

Exactly!

[xxx]

The guy has a $25 membership in PornBox too. I assume you did not see it (if that is so we definitely have to revise how we present them). It might be missing a few videos but it's cheaper than what you paid elsewhere.

Oh, no I did not see it, but I found it just now. Ehm, I have 324 videoes from his sites in my folder :-P you have 24.. I'd say that it is indeed missing a few videoes rofl :-P 25$ for 24 videoes versus 33€ for 324 =P thank you for the back and forth and have a nice day or evening depending on what timezone you are in ^_^

We'll take care of him and everybody else playing their little games to use us to drive people to their own sites.

[avanfurwet]

Hi everyone,
for me the actual situation is that i am starting to loose my interest in this ones best pornsite i knew. Porn for me is fun. At the moment Analvids isn‘t fun anymore. Not only the prices became unreasonable for me, another point really is that a long time ago i was excited to see the 3-4 updates a day. One of the scenes mostly was really nice and so i bought one or two scenes every week. This i did for now maybe 7 years. Nowadays i feel like analvids isn't fun anymore. Every night there are so many scenes of low quality. The site is literally flooded every day with in my opinion unwatchable content. The few quality scenes totally disapear in this flood of garbage. So it isn’t fun anymore. It produces work to scan all this shit. But now the few nice scenes are moreover extreme expensive.
For me i decided to not reload my tickets in near future. I will use up my tikets and will stay away the next months. Never say never but at the moment i am done.

Like you, I've only ever bought on average 1-2 scenes per week, and for me there are still enough nice scenes being released most weeks which meet my tastes.

And it's easier than ever now to filter the "new scenes" page so you only see scenes from the studios you want to follow.

Obviously some customers are buying the niche videos which you insulted. One man's trash is another's treasure. Live and let live, etc.

[Starrio]

Congratulations Brother. I wish you & your wife a lifetime of happiness & peace.

Thanks! We celebrated 1 month yesterday.

[YumYum74]

I'm still unclear why a one-time currency exchange adjustment would lead to scene "prices" in terms of tickets apparently suddenly increasing by 20+% for e.g. Giorgio Grandi studios, and then apparently suddenly falling back again the next day?

Exactly!

I must say I am VERY curious how ticket prices will look tonight tbh…

[magizi87]

I just realized that my two replies got deleted.

Uncool.

[netzerkaiser]

I just realized that my two replies got deleted.

Uncool.

I agree. You've slaughtered me in posts before but I stand shoulder to shoulder with you here. You're perfectly entitled to your opinion I feel.

[YumYum74]

Aaaaaaaaaand we're back at the insane prices again...

[dap-addict]

I must say I am VERY curious how ticket prices will look tonight tbh…

Pornbox working at the moment!
GIO looks like at least 20% price rise again.
gonzo looks like around 10% price rise.

[ToryLaneRulez]

so the price rises seem permanant based on tonights latest additions, I certainly like the looks of the Avery Jane scene, but I am going to have to wait, plenty in the backlog

[YumYum74]

Well, Gonzo was mostly lost for me anyway. Guess I can add Gio to that as well. So far the Russian studios appear to have more or less the same prices. Which begs the question how that is possible. If it was a conversion, shouldn't ALL studio prices have to be affected?

In any case, doesn't look like this will be getting better. Time to finish the tickets I have (for scenes that are reasonably priced, NOT for anything with the inflated ones), and then it's time to move on and only check in once every while to see if there is something really worthwhile. It was fun while it lasted.

[ayrtight]

Happy to have given 4.5 or 4.9 for Samantha Garmendia´s 3on1 by Lady Dee´s studio .

I hope she will bring more Latinas like her and Mei Cornejo who do DP scenes at a good price .
Maybe even try some 5on1 ...

[dap-addict]

Time to finish the tickets I have (for scenes that are reasonably priced, NOT for anything with the inflated ones)

Btw, thats my nice price hint today: https://pornbox.com/application/watch-page/189405
Could be a new studio introduction price, though.

[YumYum74]

Time to finish the tickets I have (for scenes that are reasonably priced, NOT for anything with the inflated ones)

Btw, thats my nice price hint today: https://pornbox.com/application/watch-page/189405
Could be a new studio introduction price, though.

Yeah, looked at the trailer, but didn't like Niki's styling at all. Bought the PornWorld scene with Baby Bamby and (cause it was cheap) the Anal Maniacs scene. About 160 tickets left to get rid of now.

[drevokocur66]

Everyone relax. This is not a price increase. It is a special pricing operation.

[dap-addict]

LOL!
Strange thing is we had xxx and Giorgio writing in here, but both didnt really address OP, but they explained some other price related things. It makes it all the more fishy.
Also last few days have shown there is no price stability at all.
I think they are still testing how users react.

[drevokocur66]

LOL!
Strange thing is we had xxx and Giorgio writing in here, but both didnt really address OP, but they explained some other price related things. It makes it all the more fishy.
Also last few days have shown there is no price stability at all.
I think they are still testing how users react.

Shrug, maybe some off main studio high cost content is selling, and they want a piece of the action. I do wish they would put as much effort into quality as they do into milking techniques.

[drevokocur66]

LOL!
Strange thing is we had xxx and Giorgio writing in here, but both didnt really address OP, but they explained some other price related things. It makes it all the more fishy.
Also last few days have shown there is no price stability at all.
I think they are still testing how users react.

Nedelat a vydelat, seems to be the motto here.

[avanfurwet]

... Strange thing is we had xxx and Giorgio writing in here, but both didnt really address OP, but they explained some other price related things. It makes it all the more fishy.
Also last few days have shown there is no price stability at all.
I think they are still testing how users react.

I think so too.

They seem to be testing the waters using the strongest and best established Prague-based brands. Apparently they expect the increased tkt price will offset any fall in volume of copies sold. Maybe they are right, in which case we should expect tkt prices to increase soon across other studios such as the S. American studios.

I guess to increase prices right now for the Russian studios could be a step too far, while some customers will be thinking hard about supporting Russian businesses and anyway the rouble has fallen so they're already getting a big lift from maintaining the same selling prices in stronger currencies.

[YumYum74]

Well, they know this thread will eventually die as all threads inevitably do, so they’re probably just waiting for that and then carry on as if nothing happened. By this point I also think it’s highly likely this is some sort of testing phase, and these increases will get rolled out for the other studios soon as well.

I would have had more respect however, if they had just said ‘fuck you, we’re doing this and we don’t give a fuck what customers think about it’, instead of talking around the subject with comments about conversions and scenes at 3.5 tickets (which nobody was even asking for). I still would have decided to stop spending the amount of money I have done in recent years, but at least they would have been more honest. Just say you don’t care about customer satisfaction and be done with it.

[Starrio]

If they are going to charge 10 to 12 tickets per video, videos should be at least 90 minutes long minimum, with most of the time spend on anal penetration. That's the only way I can justify such a price increase.

[avanfurwet]

Well, they know this thread will eventually die as all threads inevitably do, so they’re probably just waiting for that and then carry on as if nothing happened. By this point I also think it’s highly likely this is some sort of testing phase, and these increases will get rolled out for the other studios soon as well.

I would have had more respect however, if they had just said ‘fuck you, we’re doing this and we don’t give a fuck what customers think about it’, instead of talking around the subject with comments about conversions and scenes at 3.5 tickets (which nobody was even asking for). I still would have decided to stop spending the amount of money I have done in recent years, but at least they would have been more honest. Just say you don’t care about customer satisfaction and be done with it.

I guess they do care, to the extent that they don't want to lose sales.
But if they can sell enough copies at higher prices to make more money, then there's no reason why they shouldn't.
If that pisses off some older customers who have been accustomed to the previous prices, they just have to factor that into their calculations.
Just as we have to consider whether to swallow the new prices, or buy less, or go elsewhere, etc.

I still think they could have ratcheted up the prices more gradually, like supermarkets are doing, instead of drawing attention to the situation with a huge price-hike which will cause a knee-jerk reaction from consumers.

[Giorgio Grandi]

LOL!
Strange thing is we had xxx and Giorgio writing in here, but both didnt really address OP, but they explained some other price related things. It makes it all the more fishy.

Should I address this: "I can understand there are sometimes price changes, but upping them by this much? If you want to drive people away, this would be the way to do it… "

Tbh, I dont know exactly what to say.
My team is setting the same prices in USD as before, using the same logic (I have even a script that calculate it. sometimes we arrange the price when script generate a price that is in out opinion too high, but usually we dont).
The ratio between ticket and usd doesnt depend from me.
To decrease the price in tkt that members pay, I need to decrease the price in USD that "not members" pay.
So, decrease 20% the price in USD, to give to the members the same price in tkt as before, it is not really the deal that keep the same revenue as before. (This to answer to the last post of YumYum74)

So, another way is to test the "market" with very low prices compared to others, like the half of before to see if to propose a huge discount compared to the other releases of the day makes a huge difference in sales. BE aware that to cut the price in tkt in half, means to cut also the price in usd in half at this point, this means double sales wont even be enough to keep the same turnover.
But I will do the experiment, at least we are going to know if there is really a base of members enough wide

Anyway, I do not know where you are based, but inflation here in the CZ is about 12.7% at march 2022

[avanfurwet]

I just realized that my two replies got deleted.

Uncool.

I agree. You've slaughtered me in posts before but I stand shoulder to shoulder with you here. You're perfectly entitled to your opinion I feel.

Come on, it was Magizi's post which was uncool.

That wasn't an opinion - he was gloating, boasting and taking the piss by promoting a named competitor. Which he knows will provoke XXX and result in another drive-by.

[dap-addict]

LOL!
Strange thing is we had xxx and Giorgio writing in here, but both didnt really address OP, but they explained some other price related things. It makes it all the more fishy.

Should I address this: "I can understand there are sometimes price changes, but upping them by this much? If you want to drive people away, this would be the way to do it… "

Tbh, I dont know exactly what to say.
(...)
So, another way is to test the "market" with very low prices compared to others, like the half of before to see if to propose a huge discount compared to the other releases of the day makes a huge difference in sales.

Or to test the market with very high prices?
I really dont get you here, Giorgio, sorry! All we are asking is why prices rise by 30-35% - also in your studios - while Czech inflation is almost 3 times lower?

[YumYum74]

@Giorgio. Yes, I noticed when this first popped up that the prices in USD were more or less the same as before. Haven’t checked if this is still the case though, but I will take you on your word. My point in all this was that tickets that I already paid for, suddenly and without warning dropped in value by as much as 35% in some cases. The fact remains that prices fluctuate over time and I have no issue with that in itself. I do mind however if I need to pay 20-40% more (inflation is not THAT high, at least here it’s not) from one day to the next, for the same content, without a single warning or announcement.

You and xxx conduct your businesses the way you think is most profitable, and that’s the way it should be. Agree with avanfurwet on that; if your sales with these new prices stay the same or exceed what they were? You’ll have lost me as a customer 100% but I’m only one guy. By all means, go for it. I’ll try to find a new place to buy my porn. Probably not the same quality, but at least I’ll be saving a lot of money.

[avanfurwet]

Should I address this: "I can understand there are sometimes price changes, but upping them by this much? If you want to drive people away, this would be the way to do it… "

Tbh, I dont know exactly what to say.
My team is setting the same prices in USD as before, using the same logic (I have even a script that calculate it. sometimes we arrange the price when script generate a price that is in out opinion too high, but usually we dont).
The ratio between ticket and usd doesnt depend from me.
To decrease the price in tkt that members pay, I need to decrease the price in USD that "not members" pay.
So, decrease 20% the price in USD, to give to the members the same price in tkt as before, it is not really the deal that keep the same revenue as before. (This to answer to the last post of YumYum74)

So, another way is to test the "market" with very low prices compared to others, like the half of before to see if to propose a huge discount compared to the other releases of the day makes a huge difference in sales. BE aware that to cut the price in tkt in half, means to cut also the price in usd in half at this point, this means double sales wont even be enough to keep the same turnover.
But I will do the experiment, at least we are going to know if there is really a base of members enough wide

Anyway, I do not know where you are based, but inflation here in the CZ is about 12.7% at march 2022

Thanks for responding.

Do you know if your sales come mostly from tickets being redeemed, or from people making one-off cash purchases?

IMO running an experiment to sell an isolated scene at half-price is unlikely to give meaningful information. Because it's an isolated event out of step with the main flow of continuing business.

Personally, I think it's unlikely that cutting prices by 50% would result in more than double the number of sales. Also, I think you may be able to increase total income by increasing prices because the reduction in copies sold could be outweighed by the increased price. Because I think the "impulse buy" demand for your product is relatively insensitive to price changes. But that's just my ignorant opinion.

Also, general price inflation % is measured looking backwards at prices 12 months ago. Of course studios need to be able to cover their cost increases over time, but what we're discussing here is a sudden large price increase overnight, and not compared with prices 12 months back.