So, a fan see some pic on Twitter, or Instagram, her fav girl just shooted new scene for GIO or SZ or any other studio under AV. And find out somehow she shooted 2 or 3 more scenes in the next 2-3 days.
After few days, 1st scene gets released and its 2on2. His girl with another one that he perfectly doesnt care about. He buys a scene, to support his girl and a producer...because, hey, she shooted 3 more, so it must be something really for me, need to wait "just" 2 more weeks. After those 2 weeks, same story and he buys again, waiting 14 more....and then he gets 1 on 2 and after "final 14 days" gets a TS scene that makes him sick...and yeah, he supported his girl thats ok from one side but he also supported producer and just maded a fool of himself, looking from that corner.
For the start, easiest solution is to finally make upcoming section here, no exact upcoming release dates needed. Just all shooted and unreleased scenes at one place. Even without trailer. Just all the basic infos. Exact list of performers and list of acts in that scene.
And not selling stories here, that no previews even at producer Twitter, because competitors will see it and steal girl (s).

If you are a pro and take care of them properly, with camera on or off and present your product to the fans earlier, nothing to fear about.
... Silva Silva mia, nun te fa canta, tu sei nata Grande, e Grande hai da resta! Unico Grande amore!