Thank you for replying Giorgio. I appreciate when you and XXX take the time to explain your point of view. I'll try to reply quickly before this thread gets locked like the last one.
Giorgio Grandi wrote:I can assure you, if you consider the running cost of PB (servers, billing, programming etc), PB maybe starts to get profit after 3 year a scene is online. You need to consider PB as a long term investor investor and distributor.
Yes, we customers know that PB are a long-term investor who buy a lifetime licence for the scenes, 14 days after release, so they take on the risks and rewards of future sales. Therefore the studios get their payout quickly and smaller studio businesses can recycle this payment into producing more scenes, which is good business for both studios and PB.
Giorgio Grandi wrote:The platform, believe me, is much more fair to content creator than anyone else.
I've no reason to disbelieve this. Maybe people with experience of other platforms have their own opinions. However, the topic is fairness, or unfairness, to customers who paid in advance to buy tickets which have suddenly been devalued (not revalued).
Giorgio Grandi wrote:I thought about all this metter a lot of time in the past days and I think for us to decrease the price in $, that brings to decrease your price in tkt, is basically a devaluation of the content, not a revaluation of the tickets (as it is for you).
Do not get me wrong, I do not mean it will be something unsustainable, it means to decrease the price means to decrease the value of the content.
Well, PB increased the price to customers who pay in tickets by 35% overnight, and both you and XXX are saying this extra money goes to the studios. So the value of your new product has been revalued upwards by 35% overnight. I understand you won't give up any of that gain you just made, unless you think it benefits your business to do so.
Giorgio Grandi wrote:In the last days we coded a script inside my own statistic, outside the control panel provided from PB, to better follow what a scene does after being released. I hope this tool will give me some data to compare the output of the scene. One think you really need to understand is I have the suspect a lower price could maybe boost a bit sales in the first or second day the scene is released, but wont matter much in the following days as the scene has less visibility. So, as the content has less visibility, I suspect less sales at higher prices gives a better result.
Well, if a higher price point brings you greater overall income from a scene, then of course you can and maybe should increase your prices.
You are predicting that customers who pay up will more than pay for those who refuse the new prices and leave. Maybe you are right.
And maybe some other studios and websites will see an opportunity to undercut your higher prices and try to eat your lunch?
I think you have a great studio and a great product, so I hope your business continues to be successful, whatever pricing strategy you choose.